Monday, June 27, 2011

Toyota launches the Etios Liva

Toyota launches
Toyota has launched the much awaited Etios Liva. The Liva is powered by a 1.2 litre engine that delivers a maximum power of 80Ps and 104Nm of torque and is mated to a 5-speed manual gearbox. Toyota claims the Liva returns a mileage of 18.31kmpl.

The prices of the Liva starts at Rs 3.99 lakh for the base 'J' variant, going all the way up to Rs 5.99 lakh for the top end 'VX' variant. All the prices are ex-showroom Delhi. With this price tag the Liva will be competing against the likes of the Hyundai i10, Suzuki Swift, Suzuki WagonR and the Ford Figo.

The Liva will be available in seven colors – Vermillion Red, Celestial Black, Serene Bluish Silver, White, Symphony Silver, Harmony Beige and Ultramarine Blue.

Toyota Kirloskar Motor (TKM) today announced its entry into the popular hatchback segment in India, with the launch of Etios Liva. Etios sedan and the hatchback Etios Liva - built on the same platform – have been specifically developed for the Indian customers. Etios Liva inherits its name from its sedan, Etios. The word Liva has been coined from the dynamic and positive terms - Lively and Live Life to the fullest - which reflects the spirit and image of the car. It is targeted at today‟s youth whose spirit and belief is translated into the advertising line for Etios Liva -“LIV TMRRW 2DAY”. Tagged – 'Q Class Hatch' - Etios Liva is stylishly designed and portrays a youthful and sporty image. Etios Liva will carry forward the „Q‟ Class experience from Etios and will offer Toyota‟s legendary QDR standard – Quality, Durability and Reliability at an affordable price. Etios Liva will be available in four variants, J, G, V and VX, competitively priced between Rs 3.99 Lakhs to Rs. 5.99 Lakhs ex-showroom Delhi.

The product highlights include youthful and sporty design, best-in-class cabin space, superior ride comfort and best-in-class fuel efficiency. Etios Liva was launched by Mr. Hiroji Onishi, (President, Toyota Motor Asia Pacific, Marketing and Sales)in the presence of Mr. Vikram Kirloskar (Vice Chairman, TKM), Mr. Hiroshi Nakagawa (Managing Director, TKM), Mr. Sandeep Singh (Deputy Managing Director-Marketing, TKM) and Mr. Yoshinori Noritake, (Chief Engineer of the Etios and Etios Liva, Toyota Motor Corporation). Commenting on the launch of the Etios, Mr. Hiroji Onishi, President, TMAP, Marketing and Sales said: “India is an integral part of our global growth strategy. The Etios project is a milestone not only for Toyota in India but for Toyota globally. The Etios Liva has been designed focusing on the Indian customer‟s aspirations, tastes and preferences that were gathered ,studied and understood through extensive research. We are delighted by the overwhelming response received by the Etios customers. The Etios has been well accepted by our customers. We hope the Etios Liva will further reinforce the Toyota brand in India, making Toyota a household name.

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