Men with six-packs 'as attractiva males'

Six packs is not such a big deal after all- an Australian investigate that examine viewers' responses to dissimilar male body types in advertisement found that an average-sized man is just as attractive as a bulked-up Adonis.

And the respondents in the University of Queensland study rated images of slender or slightly chubby maleness at least as highly as those with well-defined six-packs, according to study leader, Phillippa Diedrichs.

And he optional that successful campaign did not have to portray only rock hard biceps and ripple abs.

The results could add to the debate about media appearance of impractical body types, which has until now focused approximately exclusively on ultra-thin female models and whether they reason eating disorders among young women.

Diedrichs showed mock-up advertisement for jeans, skin-care crop and cologne - featuring muscular male models and men of more average size - to more than 600 students in their not on time teens.

Neither sex respond more positively to the musclebound bodies.

In fact, the males even found ads that show just the item - with no supplementary model - more effective than those posed by classic hunks.

Some participants "may have credited the models' muscularity to vanity or homosexuality, individuality which they may have found disagreeable or discomforting", said Diedrichs .

"The average-size male models [may have seemed] less worried with their look," Stuff.co.nz quoted her as saying.

The results echoed Diedrichs's 2008 answer that so-called "plus-size" female models sell foodstuffs as effectively as their wasted catwalk colleagues, and "directly challenge business concerns that average-size models do not appeal to customers".

Just as female models had turn out to be thinner "the ideal body for men has also been distorted, and is now characterised by a mesomorphic body type, with large defined muscles, low body fat and a v-shaped upper body", said Diedrichs.

These trends had occurred while in the general inhabitants men's and women's bodies were growing larger and fatter.

The study was in print in the journal Body Image.