Global compact car that Japanese maker Nissan in 2010 Geneva Motor Show goes into making in the Renault-Nissan Alliance plant Oragadam, Chennai this week, with start of sales in July.
'The start of profitable production of the Nissan Micra is the commencement of a new chapter for us in India. In an exponentially growing and demanding Indian automotive manufacturing, we introduce a product that is specially designed with the discerning consumer needs India "Nissan Motor Company Chief Operating Officer Toshiyuki Shiga said in a declaration.
India-made Micra will be export to "strategic" markets such as Europe, Middle East and Africa as part of its plan to sell the car in over 100 countries, he additional.
"Nissan is also look to make Chennai facility a global hub for exports. Starting the manufacture of the Micra for exports will commence in July 2010 and the first liberation starting in September 2010," the companionship said.
Earlier in March, opened the Franco-Japanese auto alliance Rnault-Nissan factory in Oragadam near Chennai, where the two partners will jointly invest Rs 4,500 crore to produce four lakh units in 2015.
"We have always had a clear plan for India, and it has been clearly reflect in our investment in the first plant for developed alliance in Chennai," Nissan Motor India Managing Director and CEO Kiminobu Tokuyama supposed.
The company will begin to display "Micra" from Tuesday in showroom across the country. The orders will also start at the same time from an first amount of Rs 50,000.
To increase sales, the corporation will aggressively market the car, and it will be support by a "complete print, digital, radio and TV campaign soon.
Renault-Nissan has made an initial asset of Rs 2900 crore for the manufacture of 200,000 units per year, which can be scaled up to 400,000 units. It plans to produce around 80,000 unit the first year.
Up against Maruti's Swift, Hyundai i20 is the I10 and the Micra comes with a 1.2-liter gasoline engine, and will have 85 per cent placement of mechanism. The car was intended in the new "V" platform.
The Chennai plant at present employs 1900 people are expected to go up to 3,000 workers over the next two years.
The new Micra will be shaped in five nation - Thailand, India, China and Mexico. The fifth place is yet to be strong-minded.
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