Thursday, July 1, 2010

Mid year ratings: Seven v Nine

Mid year ratings: Seven v Nine
At the mid-year mark, Seven and Nine were falling over themselves to claim they are winning the year.

Nine sent out a release it was forced to re-issue after its data was a week out. It was busy claiming all sorts of victories.
Corrected: Seven’s figures included two weeks for Easter.

On that basis it claimed a network share of 28.2% over Nine”s 28.1% and TEN’s 21.6%.
It also didn’t issue any demographic results.

Nine’s data rightly excluded Easter.

It showed that on network results (all channels) Nine and Seven were both on 28.2%, TEN 21.6%, ABC 16.3% and SBS 5.6%. Nine is winning all three key demos 16-39, 18-49 and 25.54.

But Nine drilled down further to claim it’s sitting on 28.24% over Seven’s 28.22%. That was enough to declare a mid year win.

However, Nine’s data also included the Winter Olympics (as did Seven) which are traditionally removed from the results.

Seven should have a stronger second half of the year now that Packed to the Rafters has returned and Underbelly has ended. Seven’s drama pulled in 1.92m viewers -effectively doubling Nine’s season premiere for Rescue Special Ops.

TEN didn’t send any mid-year results.

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