If Bollywood's future for the second decade of the millennium is to be gauged, 2010 is just the right year. Ranbir Kapoor, Shahid Kapoor, Imran Khan and Neil Nitin Mukesh are said to be the future of Hindi film industry and each of the actors has prestigious films lined for release this year. Shahid Kapoor has got success in the form of Badmaash Company while Neil Nitin Mukesh is gearing up for Lafange Parinde. Meanwhile Ranbir Kapoor has seen a blockbuster for himself in the form of Raajneeti. Now it's the turn of Imran Khan to repeat the same with I Hate Luv Storys which is carrying very good reports.
This young love story should open quite well at the box office (over 70% at the very least) and there are a number of reasons that should make it happen. First and foremost the promotion from the house of Karan Johar has been on the mark from the word ‘go’ and the film has managed to catch the attention of its target audience - youth. That's strike one! Secondly the songs by Vishal-Shekhar are pretty popular which has helped the film gain an audio-visual appeal. Imran Khan and Sonam Kapoor are a new couple and the youth is willing to grab them with both hands. Lastly, and very importantly, the film releases a full month after Raajneeti. For the entertainment starved audience, I Hate Luv Storys is just the right film to make them head to theaters all over again and catch this romantic comedy.
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